How telling a story about your brand can help you connect with customers. A story is more engaging than a tagline. When you are trying to reach prospective customers, tell a story that they can connect with your event and personalities. This can be the story of your company or the story of your customers….
Month: March 2013
Bobby Williamson: African teams don’t win away from home.
Dear Bobby, When you addressed sports journalists this week, among the points you gave was ‘’African teams don’t win away from home.’’ I would like to say that the reason why a national team would leave local coached for a foreign coach is to improve from not winning away from home to winning away from…
IT IS TIME FOR A NEW START ON A FRESH PAGE FOR UGANDAN FOOTBALL.
One day i went to meet the CEO of FUFA Mr. Edgar Watson for a chat about Corporate Sponsorship and marketing the beautiful game of football. When i reached at FUFA House as the headquarter of the game of football, i expected to find people busy discussing business but i was shocked to see men…
Vuvuzelas and Whistles another form of security.
When the Activists For Change (A4C) called Ugandans to blow Vuvuzelas and Whistles (Drive-ride hoot campaign) as a sign of showing displeasure of bad governance, the government excesses many bought the idea of just blowing those two as a measure to send a message across using a non-violent mean. But Uganda Police rejected the…
Shawn Diaries 